Names

I enjoy names, personal, business, whatever they may be so, I think it's a great pity so many companies are opting to be known by their initials. When the children were small we passed a building site with a big board bearing the name "Lillicrap". They loved it. How about Savage & Lovemore, you couldn't make it up. If they become S&L the TV addicts might think it means Sex & Language. How about the funeral parlour called (I kid you not) "Human & Pitt". Haw & Inglis are now heading their boards H&I, no schoolboy fun there.
I like company names that spark the imagination "Well Hung" picture framers. "Licencetokill" exterminators, "Big Strong Boys" well, presumably big, strong, boys.
Names that tell it like it is, "Spar", save, Pick n Pay, that's pretty obvious. Checkers??? "Fishermans' Friend", only if you want your eyes to water.
Twenty some years ago my sister and I were in a surf shop in Australia, she showed me a bottle of mens "cologne", the name, "Sure F*&#".
Short and to the point as a good name should be.