Required reading

So today, the front page of every newspaper seems to have had photo's of the first day of school. "Tears, fears and dreams" - so dramatic, actually it should be "I miss my mum and what did she give me for lunch"
Newspaper guys, this is not news, it happens every year.
I prefer the lamp post headlines
"High Flying SAA"
"Kaka deal flushed down the toilet"
and so on, some are very obscure and some can't be printed here as they contain veiled reference to parts of your mothers anatomy. But they are fun to read and I look forward to seeing what's new on the way to work.
"Barak Obama likes SA wines" yawn, so do I but I don't make the news.
And how about flyers. There is a Sheikh from the Amazon Region, a traditional healer, helping people solve al their Life Problems with the help of his 129 year old grandmother. Alert Guiness, they think the oldest living person is only 114. Besides, he's doesn't offer nearly as much as the local guy.
The flyer reads "He can recently in Cape Town" which leads me to another thing, who is responsible for the spelling on printwork. The customer whose job is not necessarily to be able to spell or, the printer who should be able to spell and also, surely, has spell check.
So, if your customer wants to advertise an engine overall, correct him! He'll thank you later.