I happened upon a list of the top companies in the world, I think it's based on their share value. I've worked out that it's not just those with money who make a brand, the rest of us contribute to the enormous earnings of the big boys.
Here they are, from number one to number ten.
It seems your average family will drink COCA COLA, they'll have at least one MICROSOFT computer and perhaps something from IBM. Their appliances will be made by GE ( I believe once known as General Electric) and those computers the kids use will light up with the words INTEL inside.
The family camera will be a NOKIA and no doubt mum will drive a TOYOTA. Toys, clothes, funfair visits, movies and books will revolve around DISNEY and after a visit to the theme park they'll fill up on MACDONALDS before getting into dad's MERCEDES.
Happily I've also heard of the next ten and it seems a lot of folk bank with CITI and MARLBOROUGH man will no doubt have a few HEWLETT PACKARD appliances in the office. She'll use her AMERICAN EXPRESS card to shop and might even try to use it to buy a BMW for her dad. Her dad still uses a GILLETTE razor and her mum would love to own just one item from LOUIS VUITTON.
The neighbours are more interested in CISCO computers but of course, they drive a HONDA and have a SAMSUNG big screen TV.
Are we all totally predicatable? I know that in our home (and the driveway) we have ten of those products and we're just poor church mice.
P.S. Yes, one is a Louis Vuitton:)